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US Final Sets World Cup Viewership Record, GloballySports — Jul 20, 2026The 2026 World Cup final drew record global audiences as Spain defeated Argentina 1-0 after extra time, with Spain’s broadcast drawing roughly 15.7–15.8 million viewers and the match reaching about 20.1 million unique viewers there, while the UK saw 13.9 million viewers on BBC One/iPlayer and France’s M6 attracting about 12 million in prime time. The event dominated television across major markets from Europe to the Americas, underscoring the tournament’s continued ability to generate mass engagement and high streaming activity.

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