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Comic-Con 2026 Expands Downtown and TransitEntertainment — Jul 20, 2026San Diego Comic-Con is expanding beyond the convention hall with new transit and advertising initiatives, including MTS's Magic: The Gathering–sponsored special-event trolley line and dozens of trolley wraps that generate revenue while boosting the festival experience. Meanwhile, local hotels like Hilton San Diego Bayfront are hosting Comic-Con–themed dining, drinks, photo ops and pop-ups, and downtown activations and banners are turning the city into a bustling fan hub.

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