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SoHo Bakery’s $60 Rye Loaf Goes Viral
Lifestyle
— Sep 28, 2026
Austrian bakery Martin Auer’s first U.S. shop in SoHo is selling rye loaves for $60, citing imported flour, high New York operating costs and a lengthy fermentation and baking process. The price has sparked viral debate, with some calling it excessive while others praise the bread and treat the purchase as a luxury experience.
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