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About Breathe
"Breathe" is a song by Scottish singer Midge Ure, released on 22 March 1996 as the first single from his fourth solo album, Breathe. The song was written by Midge Ure and produced by Richard Feldman. It was made famous by its use in a popular television advertising campaign of the Swatch, two years after its actual publication, which revived its commercial fortunes. The song eventually reached number one in Austria and Italy and entered the top 20 in three other European countries.
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