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Doritos, Cheetos Release New Health-Focused Line
In a move that’s catching attention across the snack industry, PepsiCo has announced it’s removing the bright colors—but not the flavors—from some of its most recognizable products. Starting December 1, shoppers in the…
Reporting · 1 source · Jul 2, 2026Read itThe journal
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About Cheetos
Cheetos is a crunchy corn-cheese puff snack brand made by Frito-Lay, a subsidiary of PepsiCo. Fritos creator Charles Elmer Doolin invented Cheetos in 1948, and began national distribution in the United States. The initial success of Cheetos was a contributing factor to the merger between The Frito Company and H.W. Lay & Company in 1961 to form Frito-Lay. In 1965 Frito-Lay merged with The Pepsi-Cola Company, forming PepsiCo, the current owner of the Cheetos brand.
Everything about Cheetos →- Country
- United States
- Inception
- 1948
- Website
- https://www.cheetos.com/