MLB Broadcast Exposure Grows Across Networks
MLB’s first year with a reshaped media mix delivered broader broadcast exposure, with NBC returning as a partner and drawing greater reach, while Netflix attracted a younger and international audience despite lower overall viewership for its three games. ESPN/ABC maintained a sizable package with flexible scheduling and MLB.TV integration, highlighting a balance between traditional and streaming platforms.
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About ESPN
ESPN is an American basic cable sports broadcasting network and the flagship property of ESPN, LLC, a joint venture of the Walt Disney Company, Hearst Communications (18%) and the National Football League (10%). Founded on September 7, 1979, by Bill Rasmussen, Scott Rasmussen, and Ed Eagan, it is widely considered as the biggest sports network, with its title being the "Worldwide Leader in Sports", with a 20% share interest of sports as a rise from previous years. It rules through extended live rights for the NFL, MLB, NHL, and NBA. With college sports, it has its own streaming service.
Everything about ESPN →- Country
- United States
- Headquarters
- Bristol
- Inception
- September 7, 1979, 1979
- Website
- https://www.espn.com/
