Maxwell House to Rent New Name For Year
Maxwell House is hoping customers will buy into the new name the coffee giant plans to rent for a year. Maxwell House announced it will change the name it has carried for 133 years in an effort to play off the change in…
Reporting · 1 source · Oct 2, 2025Read itThe journal
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About Maxwell House
Maxwell House is an American brand of coffee manufactured by a like-named division of Kraft Heinz in North America and JDE Peet's in the rest of the world. Introduced in 1892 by wholesale grocer Joel Owsley Cheek, it was named in honor of the Maxwell House Hotel in Nashville, Tennessee, which was its first major customer. For nearly 100 years, until the late 1980s, it was the highest-selling coffee brand in the United States. The company's slogan is "Good to the last drop," which is often incorporated into its logo and is printed on its labels.
Everything about Maxwell House →- Headquarters
- Q1020341
- Inception
- 1892
- Website
- http://www.maxwellhousecoffee.com/