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About Soap
Soap was a brand of athletic shoes designed specifically for grinding, similar in concept to aggressive inline skating. The shoes were introduced in 1996 by Chris Morris of Artemis Innovations Inc. under the brand name "Soap." They featured a plastic concavity embedded in the sole, enabling the wearer to grind on surfaces such as handrails, ledges, and pipes. The brand gained popularity through online communities and live demonstrations, and Soap shoes were featured in the Sonic the Hedgehog video game franchise. The brand faced legal and financial difficulties and was sold multiple times, eventually acquired by Heeling Sports Limited (HSL), the company behind Heelys.
Everything about Soap →- Country
- United States
- Headquarters
- Carrollton
- Inception
- 1997
- Website
- http://www.soapshoes.com/