Tom Hardy.

About Tom Hardy

Tom Hardy is an American design strategist, Professor of Design Management at Savannah College of Art and Design (SCAD). and former head of the Corporate IBM Design Program. As corporate design advisor to Samsung Electronics (1996–2003) Hardy was instrumental in creating a new brand-design ethos: "Balance of Reason & Feeling", and building global brand equity through use of design strategy and design management. While at IBM (1970–1992), he was an award-winning industrial designer and later served as corporate head of the IBM Design Program responsible for worldwide brand-design identity. His leadership contributed to the revitalization of IBM's brand image via differentiated design such as the arguably influential ThinkPad.