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Alfred Peet — latest news, discussion & facts — IJR

Alfred Peet

entrepreneur

Alfred Peet

Dutch-American businessman

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About Alfred Peet

Alfred H. Peet was a Dutch-American entrepreneur and the founder of Peet's Coffee & Tea in Berkeley, California, in 1966. Peet is widely credited with starting the specialty coffee revolution in the US. Among coffee historians, Peet has been called "the Dutchman who taught America how to drink coffee." Peet taught his style of roasting beans to Jerry Baldwin, Zev Siegl and Gordon Bowker, who, with his blessing, took the technique to Seattle and founded Starbucks in 1971. Peet later distanced himself, however, from the Starbucks trio as they experimented with ultra-dark roasts. "Baldwin never learned anything from me," Peet was later quoted as saying.

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Occupation: entrepreneur

Facts from Wikidata (CC0).

Citizenship

Kingdom of the Netherlands

Born

March 10, 1920

Died

August 29, 2007

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