Goldfish is a brand of fish-shaped crackers with a small imprint of an eye and a smile manufactured by Pepperidge Farm, which is a division of The Campbell's Company. The brand's current marketing and product packaging incorporate this feature of the product: "The snack that smiles back! Goldfish!", reinforced by Finn, the smiling goldfish mascot with sunglasses. The product is marketed as a "baked snack cracker" on the label with various flavors and varieties.
- Inception
- 1958
- Website
- https://www.pepperidgefarm.com/product-categories/goldfish-crackers/, https://www.goldfishfun.com/