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persuasion

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persuasion

mode of social communication that aims to influence someone else's beliefs, attitudes, or intentions

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About persuasion

Persuasion is the act of influencing a person's beliefs, attitudes, intentions, motivations, or behavior. Research on persuasion and its affects is of interest to many fields, and is a frequent topic in the specialty of social psychology. Persuasion usually affects the decision making of an individual, and it is aimed at a variety of groups, including consumers, voters, and others.

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Facts from Wikidata (CC0).

Not who you're looking for? Others named persuasion: 1817 novel by Jane Austen · album by Billie Ray Martin · 1995 television film directed by Roger Michell · 1960 British television drama series

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