Today's story
Kroger Ends Red Bull Sales Nationwide While Scaling Back Boar’s Head at Some Stores
Kroger has pulled Red Bull from shelves nationwide and has reduced Boar's Head deli products as grocery prices rise and supplier negotiations intensify. CEO Greg Foran has pledged to push back on inflation-driven price increases and to lean into value offerings to keep prices down for shoppers.
Business · 7 sources · Sep 17, 2026Read itThe journal
Open the journal →The conversation starts in the journal — be the first to post.
About Red Bull
Red Bull is a brand of energy drinks created and owned by the Austrian company Red Bull GmbH. It had a global market share of 13% in the energy drink market in 2023 and was the third most valuable soft drink brand in 2021, behind Coca-Cola and Pepsi. Since its launch in 1987, more than 100 billion cans of Red Bull have been sold worldwide, including over 13.9 billion in 2025.
Everything about Red Bull →- Country
- Austria
- Headquarters
- Santa Monica
- Inception
- 1987
- Website
- https://www.redbull.com/, https://www.redbull.com/at-de/energydrink, https://www.redbull.com/ch-de/energydrink, https://www.redbull.com/ch-fr/energydrink