Red Bull is a brand of energy drinks created and owned by the Austrian company Red Bull GmbH. It had a global market share of 13% in the energy drink market in 2023 and was the third most valuable soft drink brand in 2021, behind Coca-Cola and Pepsi. Since its launch in 1987, more than 100 billion cans of Red Bull have been sold worldwide, including over 13.9 billion in 2025.
- Country
- Austria
- Headquarters
- Santa Monica
- Inception
- 1987
- Website
- https://www.redbull.com/, https://www.redbull.com/at-de/energydrink, https://www.redbull.com/ch-de/energydrink, https://www.redbull.com/ch-fr/energydrink