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The General

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The General

licensed insurance agency that is a subsidiary of PGC Holdings Corp.

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About The General

The General Insurance, doing business as The General, founded in 1963, is a licensed insurance agency that is a subsidiary of Sentry Insurance that focuses on auto insurance. In 2012, the company was acquired by American Family Insurance; The General brand remained as a separate brand. In 2024 Sentry Insurance announced that it would acquire The General from American Family Insurance for $1.7 Billion, and the acquisition finalized on January 1, 2025.

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Country: United States
Headquarters: Nashville
Inception: 1963
Website: https://www.thegeneral.com/

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Facts from Wikidata (CC0). Image by Permanent General Companies, Inc. via Wikimedia Commons (Public domain).

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